Written by Patty Taylor, a licensed business broker- Sage Business Sales
Selling your business is one of the most important financial decisions you’ll ever make. Whether you’re looking to retire, pursue a new opportunity, or free up capital, selecting the right business broker is key to ensuring the process is smooth, confidential, and financially rewarding.
But with so many brokers out there, how do you choose the right one? Here’s a practical guide to help you make an informed decision.
1. Industry Experience Matters
Not all brokers are created equal. Selling a café is very different to selling a service station, salon, or commercial property.
Choose a broker who:
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Has sold businesses in your industry
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Understands industry-specific challenges
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Knows what buyers are looking for in that sector
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Can value your business accurately based on current trends
📌 Tip: Ask for case studies of past sales in your industry. A broker with relevant experience will know how to highlight the strengths and mitigate the risks buyers may perceive.
2. Local Knowledge and National Reach
The best brokers know how to match the right buyer with the right business. A broker with strong local insight understands the dynamics of your area, from buyer demand to commercial growth.
Look for someone who offers:
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Regional expertise (Brisbane, Gold Coast, North QLD, etc.)
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Access to a national and international buyer database
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Knowledge of demographics, zoning, and market timing
3. Proven Experience Selling Businesses Like Yours
It’s not just about how many businesses they’ve sold—it’s about what types, how long they’ve been doing it, and whether they’ve handled sales similar to yours.
Ask them:
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How long have you been in the industry?
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What types of businesses have you successfully sold?
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What’s your average sale price range?
An experienced broker brings decades of market knowledge and understands how to navigate buyer objections, structure deals, and close transactions efficiently.
4. Transparent and Honest Communication
The right broker tells you what you need to hear, not just what you want to hear. That means:
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A realistic appraisal of your business value
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An honest discussion about market conditions
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Clear communication about the sales process and buyer feedback
You should feel confident they’re working with you, not just chasing a commission.
5. Strong Marketing Strategy
Marketing is more than a few listings online. Ask your broker about how they plan to market your business confidentially and effectively.
They should offer:
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A professionally written and SEO-optimised listing
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Targeted email campaigns to pre-qualified buyers
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Advertising across real estate portals, business sales platforms, social media, and Google
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A high-quality Information Memorandum (IM) for buyers
6. Confidentiality is Key
Maintaining confidentiality is crucial, especially if you have staff, suppliers, or competitors who shouldn’t be aware of the sale.
Your broker should:
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Require buyers to sign a Confidentiality Agreement
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Pre-qualify enquiries before releasing sensitive information
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Use discreet marketing methods when needed
7. Commission and Fee Transparency
Don’t fall into the trap of choosing a broker based on the lowest commission. The cheapest option can end up costing more in the long run.
Understand:
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What’s included in the commission
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Whether marketing costs are separate
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How success fees are structured
You want value for money, not just a low price tag.
8. Do You Feel Comfortable With Them?
This may be one of the most personal and emotional transactions of your life. Your broker must be someone you can trust.
Ask yourself:
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Do they listen to your goals?
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Do they explain things clearly?
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Do you feel supported, not rushed or pressured?
A strong client-broker relationship can make all the difference.
✅ Why Choose Sage Business Sales?
At Sage Business Sales, we specialise in selling businesses across Queensland and beyond—from cafés and hair salons to fuel stations and ecommerce platforms.
✔ Over 15 years’ experience in business sales
✔ Industry-specific expertise
✔ Strong marketing and buyer network
✔ Transparent, ethical and results-driven approach
💬 Want proof? Check out our testimonials here.
👉 Ready to Sell? Contact Us for a Confidential Chat
Whether you’re ready to list or just exploring your options, we’re here to guide you through the process and get the best result.
📞 Call us today or
📩 Click here to get in touch
Let’s help you move forward with confidence.
